This study uses a case study method with interview and observation as data collection technique.

This reality is one of the popular culture products which is quite popular with a group of JKT 48 fans. The culture industry can be interpreted as cultural production and consumption or contribution to cultural production. The aim of this research is to analyzed the social construction of marketing of the JKT48 fandom group in the context of the cultural industry context. Practitioners should leverage the insights from hashtags to be the function as a promotion tool. The current study contributes to the literature and in practice, because it enhances the limited literature about the role of SCC in political promotion in association with social media hashtags. It means that increased hashtags enhance SCC, and SCC ultimately significantly enhances political promotion. Furthermore, it has been found that increased social media hashtags about a political matter significantly enhance the political communication in society. The data was analysed through Statistical Product and Service Solutions (SPSS) and Analisis of Moment Structures (AMOS) in order to complete “structural equation modelling.” The findings of the current study depicted that increased social media hashtags about a political matter tend to increase significantly political promotion. The current study was performed in Indonesia, where 301 Twitter users were surveyed about current variables with a questionnaire. The current study examines the impact of hashtags used in social media for political promotion and analyses the mediating role of supply chain communications (SCC) in the relationship.

Specific informants use the results of the watching activity as a way to explore information and discover new things that can be their reference in building self-identity.

Vlogger watching activity is used as an effort to find information and deep understanding. The results showed that how the Z generations used the results of watching YouTube as a form of establishing their identity. This study uses a case study method with focus group discussion and observation data collection techniques to answer research problems. One of YouTube users is beauty vlogger, where YouTube consumers who use YouTube to review beauty products. In this context, YouTube is a digital platform where people can upload and share videos online, until now YouTube has become part of the entertainment industry. Social Engineering is an action to make social change, starting from reading, understanding social reality and making social change. This study aims to analyze how the used of YouTube as Social Engineering Tools for Z Generations.

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