This is key to boosting conversions, offering a seamless user experience (UX), avoiding the friction of a longer click-through path for the lead, and leaving a positive impression on your leads - nobody wants to be redirected to a new page if they're already on your page for a specific reason. Users aren't ever sent to an external landing page - meaning they are never redirected anywhere. Meaning, you can create a form that collects a lead's name, email address, or phone number (among other things) that they can complete exactly where they come across your ad - whether in the Facebook News Feed, Articles, Messenger, Stories, and more.

Lead Ads allow users to stay on the platform while completing and submitting your lead form. They may not want to take the time to leave Facebook just to fill out your form. This method can be great for finding high-quality leads since you’re attracting people that are willing to go through the effort of abandoning what they’re doing to fill out a form to obtain your offer.īut, what if someone is only mildly interested in your offer? This may be the case if this is the first time they’re hearing from or about you. Then, to input their information, they were required to leave Facebook altogether to go to the landing page on your website.

For instance, they might have first interacted with your information via an ad or post on Facebook. In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form.

Facebook download leads